Sep 08, 2025  
2025-2026 Course Catalog 
  
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2025-2026 Course Catalog
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MKT 101 - Principles of Marketing



This course offers an introduction to marketing principles, concepts, and managerial practices in international and global businesses. Topics covered include product planning, distribution, pricing, and promotion. Students study how consumer behaviors influence decision-making. Legal and ethical topics in marketing are covered through case studies.


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