Apr 21, 2026  
2025-2026 College Catalog and Student Handbook 
  
Catalog Navigation
  Catalog Home
  About Urban College of Boston
  Academic Calendar
  Admissions
  Matriculation
  Non-Matriculation Option
  Registering for Classes
  Financing and Resources
  Academic Programs
  Programs
  Courses
  Academic Policies
  Academic and Student Supports
  Student Rights & Responsibilities
  Administration, Faculty, and Staff
  My Portfolio
HELP
2025-2026 College Catalog and Student Handbook
Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

MKT 101 - Principles of Marketing

This course offers an introduction to marketing principles, concepts, and managerial practices in international and global businesses. Topics covered include product planning, distribution, pricing, and promotion. Students study how consumer behaviors influence decision-making. Legal and ethical topics in marketing are covered through case studies.

Prerequisite(s): Completion of ENG097 for English section 


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)